Referral Marketing Mastery
This 12-month course includes everything in the self guided program plus group sessions and personalized 1:1 guidance for building Channel Partners for current and future growth of the business.
Methodologies and a step-by-step guide for planned growth
You’re ready to fill your future pipeline for years to come with pre-qualified, pre-sold referrals.
You want to spend less time doing sales and still build a profitable funnel of future clients.
You would like to provide more value to your clients by leveraging your strategic relationships with third-party professionals.
You want to deepen your relationships with your clients and truly become that Trusted Advisor by becoming your client’s best resource for all their needs.
By the end of this course you will have…
Think Big Community
Setting Revenue Targets
Setting Revenue Targets Quiz
Setting Revenue Targets Exercise
Setting Your Target Wrap Up
What to Avoid
What to Avoid Quiz
Bottom Drawer Pitfalls
The One Key Difference
The One Key Difference Quiz
Recognizing Benefits & Concerns
4 Stages of Channel
4 Stages of Channel Quiz
4 Stages Exercise
Direct vs. Indirect Sales
Direct vs. Indirect Sales Quiz
Direct vs. Indirect Sales Exercise
Setting Your Ratio
Setting Your Ratio Quiz
Setting Your Ratio Completion
Wrap Up
Which Industries Make Good Referral Sources?
Setting Your Target Wrap Up
Define Your Ideal Client Intro
Defining Your Ideal Client
Qualifiers & Characteristics
FREE PREVIEWQualifiers & Characteristics Quiz
Which Qualifiers & Characteristics define your Ideal Client?
Why Create Channel Partners
Why Create Channel Partners Quiz
Why are YOU creating Channel Partners?
Ideal Channel Partners
Ideal Channel Partners Quiz
Who are your TARGET Channel Partners?
Channel Pipeline Management
Setup Your Pipeline Tracker
Choosing Your Pace
What is YOUR pace?
Chunking Time
Plan Your Week for Channel Development
The 5 Why's of Channel Refresh
The Match Stage
The Match Stage Quiz
Match Stage Questions to Ask
Exclusion
Exclusion Quiz
Exclusion Wrap-up
Stages 2 & 3
Stages 2 & 3 Quiz
Stage 2/3 Presentations
Why Not's
Why Not's Quiz
The Nuance of Getting to Their Why Nots
Channel Relationship Levels
Channel Relationship Levels Quiz
The MOST Important Framework
Introduction to Market Position
Market Position: Explained
Market Position: Explained Quiz
Exercise Review
The Framework
The Framework Quiz
Your Current State
Current State Quiz
Current State Exercise
Creating Alignment
Alignment Quiz
Alignment Exercise
Your Future State
Future State Quiz
Future State Exercise
Wrap Up
Completing this Course
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Regular price
Monthly Plan